Gasser Chair Company

Brand & Marketing Design

· Marketing Design

· Visual Storytelling

· Product Visualization

Overview

Gasser Chair Company is a legacy furniture brand known for craftsmanship, comfort, and durability. My role focuses on elevating their visual presence across marketing, product storytelling, and promotional materials.

I create cohesive imagery, layouts, and renderings that communicate the quality of Gasser’s products while giving the brand a sophisticated, modern voice. From ads and brochures to photography direction and social visuals, every piece is designed to reinforce Gasser's premium positioning in hospitality and gaming markets.

Quick Facts

Role: Graphic Designer / Visual Storyteller

Timeline: 2024 – Present

Deliverables: Marketing collateral, print design, ad layouts, video direction, renderings, trade show materials, internal communication assets

Process

A. Concept & Direction

I began by analyzing the existing brand, identifying opportunities to enhance the visual identity through cleaner layouts, stronger product focus, and more premium storytelling.
Moodboards were built around modern hospitality, warm lighting, and craftsmanship-driven visuals.

B. Design & Development

I created marketing assets such as:

  • Flyers, brochures, and catalogs

  • Ad layouts

  • Product feature pages

  • Visual storytelling sequences

  • Video storyboards and direction

  • Renderings of chairs, materials, and environments

C. Final Execution

The final deliverables focused on:

  • Polished renderings showcasing Gasser products in realistic environments

  • Consistent marketing collateral with updated formatting and brand voice

  • Video and motion assets for trade shows and social media

  • Clean, structured layouts that support quick communication for sales teams

Outcomes

Developed a cohesive visual system that modernized Gasser’s brand presentation

  • Enhanced product storytelling with detailed renderings and cinematic lighting

  • Produced marketing materials that increased clarity and usability for sales teams

  • Strengthened consistency across web, print, and trade show materials

  • Improved perception of Gasser's brand through refined design execution
ALL CATALOG DESIGNS

Video Work